MTV's Backchannel is a multiplayer online game based on the hugely popular scripted reality soap The Hills. Viewers slings barbs and one-liners for points in the game, which is designed to be played while The Hills airs. As the show's celebutants bicker and gossip on TV, users fire off comments in a web-based chat room (see image above).
As television audiences migrate online, media companies are eyeing social networking as a possible killer app for hooking viewers through their laptops. From simple chat rooms to unique games, the race is on to develop content that complements traditional shows — the more creative and addictive the better. Read more on Wired.com...
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