Monday, August 2, 2010

Reality fitness marketing

"Everyone has a big 'but,' Simone, let's talk about yours"
- PeeWee Herman in PeeWee's Big Adventure.

Nike attempts to reach a "larger" audience with its new promotions. If you haven't read "Just Do It," which I regard as one of the best marketing books ever, it's time to revisit. Meanwhile, check out this story on BusinessWeek.

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